你知道吗？一个满意的客户=8个潜在客户，而一个不满意的客户可能会让你损失25个潜在客户！ 对于门店行业来说，拓展新客户成本高、难度大，而老客户转介绍是一种低成本、高回报的增长方式。 如果你能做好老客户的维护，提升转介绍率，业绩将实现指数级增长！
Did you know? A satisfied customer equals eight potential customers, while one dissatisfied customer can cost you 25 potential customers! For retail businesses, acquiring new customers is costly and challenging, whereas customer referrals offer a low-cost, high-return growth strategy. By effectively maintaining relationships with existing customers and increasing referral rates, your revenue can grow exponentially!

那么，如何让客户心甘情愿地为你介绍新客户？今天，就给大家拆解老客户转介绍的黄金策略，让你的生意源源不断！
So, how can you encourage customers to refer new clients willingly? Today, we’ll break down the golden strategies for customer referrals to keep your business thriving!

一、抓住客户转介绍的最佳时机

1. Identify the Best Timing for Referrals

不是所有时候都适合向客户提出转介绍请求，关键是找准时机！以下三个最佳时机，成功率最高：
Not every moment is ideal for asking customers for referrals. The key is to identify the right timing! Here are the three best moments with the highest success rate:

1️⃣ 客户刚刚购买你的产品时
When the customer has just purchased your product
购买后，客户对你的产品和服务有期待，此时的满意度高，如果你能提供超出预期的体验，他很可能愿意推荐给朋友。
After purchasing, customers have high expectations for your product or service. If you exceed their expectations, they are more likely to recommend you to their friends.

2️⃣ 客户因你的服务而感到惊喜或感激时
When the customer feels delighted or grateful for your service
当客户对你的帮助表示感谢时，趁热打铁！比如：
“感谢您的认可，我们也希望能帮助更多像您一样的客户，您身边是否有朋友需要这项服务呢？”
When customers express appreciation for your service, strike while the iron is hot! For example:
"Thank you for your support! We’d love to help more customers like you. Do you know anyone who might benefit from our service?"

3️⃣ 客户主动认可你的产品和服务时
When the customer actively praises your product or service
客户自发地称赞你的产品或服务时，不要只是说“谢谢”！你可以自然地引导他们转介绍，比如：
“很开心您这么认可我们的产品，身边有没有朋友也在考虑这个呢？我们可以给您的朋友提供专属优惠。”
When customers compliment your product or service, don’t just say “Thank you!” Instead, naturally guide them toward referrals, such as:
"We’re so glad you love our product! Do you know anyone else who might be interested? We can offer them an exclusive discount!"